An innovation that redefines the elegance of interior design premiered April 15-20 at the VIVA Corporate Showroom in Milan.
Milan Design Week is one of the most important international events dedicated to design. The site of important exhibitions (such as the Salone Internazionale del Mobile and the Salone Internazionale del Complemento d'Arredo) and a series of events located within the city, it has always been the place where new ideas are transformed into innovations and where future trends are decided and anticipated.
The year 2024 will be full of news for Valli. Exactly one year after the rebranding that revolutionized the historic company, the brand decided to present a preview during Milan Design Week of some of its upcoming important product innovations, showing a taste of what will happen in the coming months.
From April 15 to 20, the new 2024 collections will be on view at the VIVA Corporate Showroom in Via Visconti di Modrone 1, in the Via Durini district.
In particular, the collaboration with Studio Klass, a Milanese design and creative consultancy studio that has been active on the Italian and international scene for more than fifteen years, will be presented for the first time. Founded by Marco Maturo and Alessio Roscini and specialized in product and furniture design, over the years it has collected important collaborations and international awards, such as the German Design Award, the Red Dot Award, the IF Design Award and the Adi Design Index.
The result of the collaboration between Valli and the Milanese duo is the new H 387 Studio Klass door lever, a collection that also incorporates the new minimal rosette. It is an ode to minimalist design, a project that disrupts the traditional appearance of the lever within the door system and closes the circle on what was Pasquale Valli's great goal since the founding of his company: to free the handle from its purely functional role and transform it into a work of art.