Valli&Valli renews its image
A new photographic campaign in collaboration with Max Zambelli to give a new face to the brand.
The handle as a design object, with its own aesthetic value that goes beyond the mere function of a lever for opening a door or a window.
This concept has always been in the DNA and in the heart of Valli&Valli and of those who contributed to founding this company.
«If art enriches the interior, design is art, the handle is a sculpture.»
So said Carlo Edoardo Valli, son of the founder Pasquale Valli and creator of the Fusital brand and the concept of the designer handle.
This vision takes shape in the new photographic campaign signed by photographer Max Zambelli and stylist Cristina Corbetta. In fact, the shots are not limited to highlighting the products of the Valli&Valli and Fusital collections, but are real moodboards, which inspire architects and designers and which help to truly understand the very soul of the handle.
The evocative atmospheres, the combination of materials and objects of different shapes and nature and the play of lights and shades give life to a series of micro-dimensions, real worlds in themselves.
«Through this new image, Valli&Valli wants to highlight and share with the world of architecture the nobility of the handle as a piece of furniture», explains Silvia Pacini, Marketing Communication Manager Italy & Greece of ASSA ABLOY. «The handle gives an identity and a personality to the environment in which it is located. It is something reassuring that accompanies us every day in a more or less conscious way in an intensely symbolic gesture, that of opening a door».
«We worked on the colors, on the material, on the different finishes and on the different perspective», adds Andrea Martelli, Marketing Manager Valli&Valli. «It is no coincidence that we have often decided to arrange the handle in vertical shots: we wanted to focus on the fact that we are not dealing only with a tool, but with an object that has its own artistic personality. We played on elements deliberately open to multiple interpretations: modern environments or more classic contexts, metropolitan or retro atmospheres, to underline the timeless design of our handles».
